Piloted in the Houston Independent School District, the nation’s seventh largest with 200,000 students, the 100% Campaign identifies every uninsured child by campus and links them with coverage.  School districts add health insurance questions to school enrollment forms in order to identify every uninsured child.  School staff then follow up with uninsured children to link them with health coverage.  During the first ten months of operation, the 100% Campaign assisted 17,000 uninsured children in the Houston Independent School District in applying for health coverage and has now been expanded to 28 Texas school districts reaching 851,286 children.  CDF-Texas outreach and policy work restored health coverage to 175,000 Texas children wrongfully dropped from coverage.  The 100% Campaign was the only North American project profiled by the World Health Organization (WHO) Voices of the Frontlines web series.  In 2009, CDF, through support from the California Endowment, mounted a 100% Campaign with The Children’s Partnership and Children’s Now and was instrumental in preventing a massive dismantling of the children’s health coverage system in California.  

Building on the successes of our pilot in Texas, The 100% Campaign continues to promote enrollment in children’s health coverage through the school setting.  It has been endorsed by the 13,000 member American Association of School Administrators (AASA) which has distributed information to superintendents nationwide and has committed to engaging the National Alliance of Black School Educators (NABSE) and the Association of Latino Administrators and Superintendents (ALAS) to expand the 100% Campaign.  AASA is facilitating partnerships with superintendents nationwide, including nine superintendents in Michigan to launch the 100% Campaign in target states.  The 100% Campaign seeks to make child health outreach a part of the everyday operations of school districts.